About
Welcome! We’re a team of progressives who make authentic content for communities we know we need to reach. We put content through a rigorous testing process to find out what moves audiences and what doesn’t — from suburban women to young people who are skeptical of the political process.
Progressives are getting outgunned by right-wing scattershot and outright disinformation. There’s simply not an always-on system in place on the progressive side to counter it with enough high-quality, factual, effective storytelling. The dramatic drop-off in funding among key groups during non-presidential years exacerbates this gap in content creation. That’s one reason why, despite ample success stories to tell, the White House struggled to get its message to break through in 2021.
We believe that broadening the pool of digital content created and sharing tested-effective content at scale with credible messengers is the most impactful method to reach the right people, and the future of progressive organizing,
As an organization, we are dedicated to investing in a greater diversity of creative talent to do just that.
Since our launch in 2020, we’ve partnered with more than a dozen progressive organizations and campaigns. We worked closely with independent non-profit Fellow Americans, whose network of more than 100 creators and influencers produced more than 450 videos and 1,500 graphics that we tested and distributed to key electoral audiences. We also embedded within the Biden campaign in the final months of the election to produce, test, and distribute more than 90 videos and 400 graphics to reach a diverse swath of on-the-fence and politically disengaged voters.
Crucially, in many instances, we sourced our creative content from members of the very audiences we sought to reach. Some of our best-performing content was made by these "small batch" creators — not big Democratic ad firms. While this isn't a surprising finding, we believe it's an important one — and one we want to expand on in 2021.
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