Data + Results
A big part of our model is not just to learn as much as we can about how to craft messages and content that effectively reaches key audiences, but to share what we learn far and wide across the broader progressive movement. Below is a compendium of deep-dives on what we’ve tracked and learned so far. You can find our full digest of shared insights — and sign up here to get the latest insights from Incite Studio and Fellow Americans directly in your inbox.
Made to Save - Summer 2021: Helping communities of color and Americans under 30 to get the COVID-19 vaccine doesn’t have a one-size-fits-all solution. persuasion effort. Made to Save and its partners on the ground have mounted an exhaustive campaign to solve questions of awareness and access. Our first round of creative content in this partnership explored several ways of making the case to get vaccinated and move unvaccinated audiences off the fence. Importantly, as this first round of creative was produced, the landscape started to evolve dramatically. Daily vaccination rates began to wane, and supply started to outpace demand — underscoring the importance of finding what works (and what doesn’t) in convincing holdouts. This is a read-out of what we learned.
Building Back Together - September 2021: Telling the success stories of the first six months of the Biden-Harris administration can be done in many different ways — distribution of the vaccine, COVID relief funds saving small businesses, landmark climate policy, and life-changing economic programs that were changing millions of lives. Through a partnership with Fellow Americans, we produced 19 videos that varied widely in approach and tone, keying off insights from the 2020 cycle and public opinion research to see what would most shift opinions of the White House and its agenda among key voters. What we learned provides meaningful insights into how best to tell this story moving forward.
Request January 2021 Video Debrief
Watch the video recording of the January 2021 debrief from Fellow Americans and Incite Studio reviewing our 2020 work, data, and insights.
COVID Vaccine Content and Insights - Jan & Feb 2021: In partnership with Fellow Americans Education Fund, we produced and tested a dozen COVID vaccine spots in January and February 2021. This is a round-up of those videos, what we focused on, and what we've learned from it.
Digital Content Effects on Trust - Feb 2021: In this research paper, we dived deep into 2020 data to analyze the effects that political content has on social trust. And if the way we run elections is driving people apart, what can be done about it?
Super Bowl Project - February 2021: For the majority of the year, Americans live in media bubbles. We consume news, entertainment, sports and social media content that rarely crosses partisan lines. Once a year, though, millions of Americans come together to watch the Super Bowl. Major corporations take advantage of this moment and buy incredibly expensive advertising to reach these viewers. The choices they make with these ads have been the subject of scrutiny every year for years now. But we rarely learn what effect these ads are having on the people who view them.
Fellow Americans and Swayable partnered to gather data and answer these questions: What political and social effects do Super Bowl ads have? What effects do these ads have on perceptions of the brands who pay millions of dollars to purchase them? We showed several of this year’s biggest ads to thousands of people and gathered data about brand perceptions, social and institutional trust, how they made people feel about groups like the police, immigrants, climate activists, their neighbors, or things like the COVID vaccine.